Skincare Product Lines I Love and Trust

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Customized Technology

Sanitas makes your skin work for you. Their Interactive Ingredient Technology is able to uniquely detect your skin's imbalances and maximizes its ability to regenerate and regulate itself. The ingredients in each Sanitas product are scientifically chosen to interact with each other and your particular skin type to produce optimal, customized results.

Active. Biogenic. Clinical.

Each Sanitas formula contains active, biogenic ingredients at clinical doses with the most minimal use of fillers. By pairing biogenic topical nutrients with skin mimicking delivery agents that get the ingredients into the skin where they can be rapidly utilized. The result: instant and long term improvement to skin health.

Progressive Science + Research

Their multidisciplinary formulation team includes cosmetic chemists, a toxicologist, a botanist, an herbalist, and a nutritionist so that we can treat every common skin concern with unique, progressive skin science. They control every aspect of every product – from the moment it is conceived, until it touches the skin.

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Our Story

Like many of you, I'm a wife and mom—and, like many of you, I didn't know what I didn't know. As I applied sunscreen, lotion, and any number of beauty products on myself and my kids, I never thought for a second they might not be safe: After all, I thought, we live in a country that regulates everything. So imagine my surprise when I learned that when it comes to the personal care industry, that's simply not the case. Companies are allowed to use harmful ingredients and make their own judgments about safety.

And so I started Beautycounter, a company devoted to progress. Here you'll find a wealth of empowering information about ways we can all make the world healthier, along with safer products you can trust. Because we all deserve better. Our vision is bold; real answers are never timid. Help us put truth back in beauty.

FOUNDER AND CEO